Marri Adithya Reddy recognises the profound significance of agriculture, not just as an economic pillar but as an intrinsic part of India’s heritage and culture. Its substantial contribution of 17% to the GDP underscores its pivotal role in the economy, while its status as the primary source of rural employment underscores its cultural importance. Within Telangana, where more than 60% of the population is engaged in agriculture, the prosperity of its farmers resonates across the entire state.
However, the challenges faced by Telangana farmers and their families are deeply concerning. Operating with limited means, the monthly budget of an average Telangana farmer amounts to a mere Rs. 1,697/-. More distressingly, approximately 2.5 lakh farmers find themselves in the unfortunate classification of non-performing assets (NPAs), rendering them ineligible for vital financial aid. This dire financial strain has exacerbated a tragic cycle of farmer suicides, mounting debts, and inadequate wages, leading to over 7,000 farmer suicides in Telangana since 2014.
Marri Adithya Reddy’s goal is to uplift farmers’ livelihoods and economically empower women farmers in the coming years. Recognising the challenges posed by fragmented and small-scale farming, he envisions the implementation of group farming initiatives. Through the collaborative platform provided by MCRF groups, marginalised farmers can pool resources, benefit from economies of scale, access expert guidance, and find stronger market opportunities. This approach aims to surpass individual mass production constraints and foster diversification through avenues like poultry farming and horticulture.
Addressing the need for customised agricultural knowledge, Marri Adithya Reddy proposes the establishment of government-backed agri labs and consulting centres at the Mandal level. These centres would provide farmers with personalised insights on soil health, crop management, livestock care, financial counselling, and even specialised educational courses. This approach aims to alleviate the uncertainties that often plague the unpredictable agricultural domain and equip farmers with relevant and timely information.
Furthermore, Marri Adithya Reddy emphasises the importance of food processing units to boost the value of traditional regional crops. Advocating for state policies that incentivize the establishment of such units, he envisions regular exhibitions showcasing diverse food processing ventures. This not only enhances knowledge and exposure for farmers but also bolsters value addition in the agricultural sector.
Addressing the need for effective post-harvest management, Marri Adithya Reddy suggests the integration of solar-powered dryers. These innovative drying solutions offer disease prevention, improved storage capacity, and enhanced earnings for small and medium-scale farmers, particularly within the maize industry.
Amplifying his multifaceted approach to agricultural enhancement, Marri Adithya Reddy’s Dr. Marri Channa Reddy Foundation (MCRF) has been actively engaged in developing a comprehensive strategy aimed at revolutionising the agricultural landscape. This strategy revolves around creating a more nourishing, sustainable, and equitable model that involves collaboration between farmers and the food industry. With a focus on transformation at all levels of farming and food systems, this initiative seeks to bring about positive change for both the present and the future.
At the core of Marri Adithya Reddy’s approach are eco-friendly, cost-effective, and scientifically backed agricultural practices. These practices are designed to enhance the quality and quantity of yield, ultimately leading to increased earnings for farmers. A pivotal aspect of this strategy is the implementation of best practices and protocols for pest management, ensuring a healthier crop yield without compromising the environment.
Acknowledging the critical importance of water conservation, Marri Adithya Reddy’s strategy incorporates various low-cost water harvesting and conservation methods. By promoting responsible water usage, this initiative addresses one of the most pressing challenges faced by farmers.
A significant aspect of Marri Adithya Reddy’s contribution lies in creating new supply chain models that bridge the gap between farmers and consumers. By establishing direct connections between producers and customers, this approach enhances market accessibility and ensures that the benefits of agricultural production are directly passed on to the farmers. In line with this, the introduction of a “fair-trade system” and a “food quality promise model” holds the promise of a more transparent and equitable food distribution process. This model empowers customers to purchase produce with the knowledge that their choices directly impact the livelihoods of farmers, without intermediaries.
Through his foundation, MCRF, Marri Adithya Reddy is actively championing a holistic transformation in agriculture. By combining sustainable practices, technological interventions, and innovative supply chain models, his contributions are poised to make a lasting impact on farmers’ lives, the agricultural sector, and the broader food system.
