Marri Adithya Reddy recognises the pressing issue of youth unemployment in India, particularly in Telangana, where the unemployment rate has witnessed fluctuations. In a recent incident in August 2022, the gravity of the unemployment situation became evident when over 6 lakh candidates competed for only 15,644 police constable positions in Telangana. This alarming situation underscores the urgency of addressing the unemployment crisis.
The repercussions of youth unemployment are tragic, often leading to unfortunate incidents like suicides. The aftermath of COVID-19 exacerbated the problem, with many losing their jobs. Despite being a crucial force during the Telangana movement, the youth felt let down by the government’s failure to fulfil promises of job opportunities and unemployment allowances. In a state for which they had passionately fought, survival has become a challenge as dignified livelihoods remain elusive.
Marri Adithya Reddy’s goal is to bridge social and economic divides in Telangana and India by enhancing the employability and life management skills of marginalised youth. This mission aligns with the fact that skill training plays a pivotal role in addressing unemployment. With more than 60% of India’s population under the age of 25, effective skill development is paramount.
His contributions are multifaceted and strategic. Marri Adithya Reddy’s initiatives extend to education programmes and employment opportunities. Providing free school programmes for children, offering job opportunities, and imparting entrepreneurship-linked skills and training to disadvantaged youth in both rural and urban areas of Telangana are integral parts of his approach. Marri Adithya Reddy also focuses on the upliftment of women, enhancing their capabilities in both rural and urban settings, and instilling financial education and business skills.
Career counselling plays a vital role in steering youth towards the right career paths. Marri Adithya Reddy’s efforts include guiding the youth to make informed choices within their industries.
Marri Adithya Reddy, along with the Dr. Marri Channa Reddy Foundation (MCRF), has successfully trained thousands of youth in renewable and solar energy, effectively equipping them for job placements. Marri Adithya Reddy envisions continuous support for renewable, electric vehicle (EV) and solar skills, emphasising the importance of these burgeoning industries.
Notably, Marri Adithya Reddy’s impact extends beyond initiatives. He was entrusted by the Ministry of Youth Affairs to organise the National Youth Festival, which was executed flawlessly, earning commendations for its success. His commitment to empowering youth and enhancing their employability stands as a testament to his dedication to positive change.
