Marri Adithya Reddy’s unwavering commitment to Telangana’s handloom industry reflects his deep-rooted belief in preserving cultural heritage and uplifting livelihoods. With the handloom sector employing millions, he recognises its significance as the second-largest employer after agriculture.
With Weavers: 8 years efforts and association
With Dr. Marri Channa Reddy Foundation, Marri Adithya Reddy has orchestrated transformative initiatives for weaving communities, notably Khadi, Pochampally Ikat, Banjara, and Kalamkari block printing. Through collaborations with companies like Airavata and advocacy with the Handlooms & Textiles Department, he has crafted goal-oriented action plans that encompass capacity building, market linkages, and innovative product design.
Marri Adithya Reddy’s vision extends to practical implementations, including the establishment of sales units, strategic collaboration with TSCO, and initiatives to provide weavers with market exposure, both locally and globally. Empowering weavers with technological proficiency through online training sessions, he is bridging traditional crafts with modern selling platforms.
Furthering his impact, he envisions a textile export hub in Hyderabad to enable global market access and aims to attract prestigious international brands to collaborate with local weavers. The ‘Khadi 2.0’ initiative, a testament to his forward-thinking approach, seeks to reinvigorate and modernise traditional crafts.
Marri Adithya Reddy’s contributions transcend mere initiatives; they embody a holistic dedication to preserving culture, uplifting communities, and driving innovation within India’s revered handloom industry.